Why you need a social media profile

There are more than a few reasons why you need a social media profile.

This article particularly deals with career issues. However, some of the same rules would apply if you’re looking for a romantic companion or even new friendships.

While many people say the following about life, it is actually more true regarding social media profiles…

You attract what you are.

Attracting what you are is not necessarily true when it comes to job placement. A company, or the human resource portion of a company, is not actually setting out to attract someone like themselves. They are more likely to be looking for employees who fit the public perception of their company.


Whether you’re job hunting or seeking a long-term career, your social media profile can either help or hinder.

NCSU presented some research this year indicating that potential employers do not particularly want to see too many photos of you imbibing and partying.

On the other hand, potential employers are definitely participating in some Facebook stalking to get to know their potential employees better. Therefore, it is important to have a social media presence. Your social media profile can be an asset if you remember to keep it classy.

Then again, you don’t really want a very boring social media profile. You need to stand out from the crowd, or at least make a positive impression on potential employers, co-workers, friends, or potential romantic interests… because one thing is for sure – they are definitely looking for you online, or they’re asking someone else to look for you online.

Not having a social media profile anywhere online, is definitely a cause for concern for most people.

Which one would you choose?

Excerpt from the study:

“… while many study participants noted that putting a photo online created the opportunity for bias to affect the hiring process, other study participants noted that not having a “professional” profile picture was in itself a “red flag.”